Your researchers and founders are brilliant, but they are not copywriters. Their time is far too valuable to spend staring at a blinking cursor on a blank document. If you want to build an authority-driven marketing engine, you need their insights – but you have to stop asking them to draft and start asking them to talk.
Capturing "raw" expertise is the (not-so-secret) secret to creating content that actually resonates. That is why we’ve put together a three-step checklist to help you extract everything you need in a mere 20-minute conversation. We’ve even made it downloadable so you can print it out and have it by your side when preparing for your next meeting.
What's Included?
The checklist breaks down the process, from pre-interview to post-treatment of data, into three actionable phases:
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The Setup (The Pre-Game Rules): Learn how to frame the ask so your experts don't feel overwhelmed. We cover the "no homework" rule and how to use AI transcription tools to capture their exact terminology.
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The Interview (The Extraction): Move past boring, general questions. This section provides specific prompts – on topics like debunking trends and common client pitfalls – that force a strong point of view.
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The Assembly Line (Translation & Amplification): Once the call is over, the real work begins. We show you how to turn one transcript into a "Hero Piece," punchy "Micro-Posts," and visual frameworks, all while following the "Approval Only" rule to keep your experts happy and the content moving.
Why You Should Apply It
In an era where AI-generated fluff is everywhere, authentic, expert-led insight is the only way to stand out. This checklist isn't just about saving time – it's about bridging the gap between deep technical knowledge and high-performing marketing assets. This workflow ensures your agency’s content is grounded in real-world expertise and "analog" authenticity – the kind that builds genuine trust and guides prospects through today’s non-linear buyer journey.
Download the checklist
