--- title: Insights & Reflections | Rodeo13 | Know-How description: Know-How | Empowering insights companies with marketing excellence, paving the way for sustainable revenue growth and continued success. --- [![logo-primary-full-1](https://blog.rodeo13.com/hs-fs/hubfs/logo-primary-full-1.png?width=640&height=265&name=logo-primary-full-1.png "logo-primary-full-1")](http://rodeo13.com) - [Home](https://www.rodeo13.com/) - [What We Do](https://www.rodeo13.com/what-we-do) - [Resources](https://blog.rodeo13.com/) - [About](https://www.rodeo13.com/about) - [Contact](https://www.rodeo13.com/contact) - ###### BLOG ## Insights & Reflections ### [6 Tips to Run Successful Webinars & Online Events](https://blog.rodeo13.com/6-tips-to-run-successful-webinars-online-events) Webinars (still) aren't dead. Well, the boring ones might be. The B2B webinar landscape has changed considerably in the ... [Keep reading >>](https://blog.rodeo13.com/6-tips-to-run-successful-webinars-online-events) Select Category - All - Know-How - Free Resources - News No result found...... - [Know-How](https://blog.rodeo13.com/topic/know-how) [6 Tips to Run Successful Webinars & Online Events](https://blog.rodeo13.com/6-tips-to-run-successful-webinars-online-events) Webinars (still) aren't dead. Well, the boring ones might be. The B2B webinar landscape has changed considerably in the ... [Keep reading >>](https://blog.rodeo13.com/6-tips-to-run-successful-webinars-online-events) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 Questions Marketing Should Ask Sales Every Month](https://blog.rodeo13.com/questions-marketing-should-ask-sales-every-month) If you run a small-to-mid-sized market research agency, you probably have one person running marketing either part-time ... [Keep reading >>](https://blog.rodeo13.com/questions-marketing-should-ask-sales-every-month) - [Know-How](https://blog.rodeo13.com/topic/know-how) [8 Steps to Plan Your Content Calendar for 2026](https://blog.rodeo13.com/8-steps-to-plan-your-content-calendar) 2026 is more than halfway through already and you might be knee-deep into planning your content calendar for the rest of... [Keep reading >>](https://blog.rodeo13.com/8-steps-to-plan-your-content-calendar) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Why We Stopped Trying to Track and Attribute Everything (And You Should Too)](https://blog.rodeo13.com/why-we-stopped-trying-to-track-and-attribute-everything-and-you-should-too) Every leader and C-suite executive is longing for the same pipe dream: to look at a closed deal and trace it back to a s... [Keep reading >>](https://blog.rodeo13.com/why-we-stopped-trying-to-track-and-attribute-everything-and-you-should-too) - [Know-How](https://blog.rodeo13.com/topic/know-how) [8 MRX Podcasts to Add to Your Listen Queue](https://blog.rodeo13.com/8-mrx-podcasts-to-add-to-your-listen-queue) There are two kinds of people out there: those who listen to podcasts regularly and those who don’t. If you’re in the fo... [Keep reading >>](https://blog.rodeo13.com/8-mrx-podcasts-to-add-to-your-listen-queue) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Best Ways to Integrate Video into Your Strategy (Without a Studio)](https://blog.rodeo13.com/best-ways-to-integrate-video-into-your-strategy-without-a-studio) Most teams know video works. They just don't use it because they don’t feel like they have the skills or tools, or becau... [Keep reading >>](https://blog.rodeo13.com/best-ways-to-integrate-video-into-your-strategy-without-a-studio) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 Ways to Take Advantage of AI for B2B Marketing](https://blog.rodeo13.com/5-ways-to-take-advantage-of-ai-for-b2b-marketing) In 2024, the question was: Should we use AI? In 2025, it became: How do we implement it? In 2026, the real question is: ... [Keep reading >>](https://blog.rodeo13.com/5-ways-to-take-advantage-of-ai-for-b2b-marketing) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Ways to Recycle Your 3 Favorite Types of Content in 2026](https://blog.rodeo13.com/ways-to-recycle-your-3-favorite-types-of-content-in-2026) Content takes time. Time to think, research, draft, revise, schedule, post, promote – not just dropping a prompt into yo... [Keep reading >>](https://blog.rodeo13.com/ways-to-recycle-your-3-favorite-types-of-content-in-2026) - [Know-How](https://blog.rodeo13.com/topic/know-how) [6 B2B Marketing Trends to Keep an Eye Out For in 2026](https://blog.rodeo13.com/6-b2b-marketing-trends-to-keep-an-eye-out-for-in-2026) It's pretty much impossible to stay fully up-to-date on everything happening and changing in the marketing world. In the... [Keep reading >>](https://blog.rodeo13.com/6-b2b-marketing-trends-to-keep-an-eye-out-for-in-2026) - [Know-How](https://blog.rodeo13.com/topic/know-how) [TOFU, BOFU... SNAFU? The Truth about Buyer Intent Stages](https://blog.rodeo13.com/tofu-bofu-snafu-the-truth-about-buyer-intent-stages) Your role as a marketer is simple in concept but complex in execution: understand how your prospects buy, and guide them... [Keep reading >>](https://blog.rodeo13.com/tofu-bofu-snafu-the-truth-about-buyer-intent-stages) - [Know-How](https://blog.rodeo13.com/topic/know-how) [10-Step Guide to Make MRX Events Count](https://blog.rodeo13.com/10-step-guide-to-make-mrx-events-count) In the insights industry, we’re spoiled for choice when it comes to conferences and events. But let’s be real: it’s not ... [Keep reading >>](https://blog.rodeo13.com/10-step-guide-to-make-mrx-events-count) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Mastering LinkedIn for Thought Leadership and Brand Awareness](https://blog.rodeo13.com/mastering-linkedin-for-thought-leadership-and-brand-awareness) LinkedIn isn’t just an online CV anymore. It’s where people make connections, build reputations, and have conversations ... [Keep reading >>](https://blog.rodeo13.com/mastering-linkedin-for-thought-leadership-and-brand-awareness) - [Know-How](https://blog.rodeo13.com/topic/know-how) [10 Tools Every Insight Marketer Should Know](https://blog.rodeo13.com/10-tools-every-insight-marketer-should-know) Let’s face it, insight marketers juggle a lot. From strategizing, creating content, managing stakeholders, and keeping e... [Keep reading >>](https://blog.rodeo13.com/10-tools-every-insight-marketer-should-know) - [Know-How](https://blog.rodeo13.com/topic/know-how) [7 Tips to Optimize Content for LLMs and Generative Search](https://blog.rodeo13.com/7-tips-to-optimize-content-for-llms-and-generative-search) In 2024, 14 million U.S. adults used generative AI as their primary search engine. By 2028, that number’s expected to cl... [Keep reading >>](https://blog.rodeo13.com/7-tips-to-optimize-content-for-llms-and-generative-search) - [Know-How](https://blog.rodeo13.com/topic/know-how) [4 Tips to Create Compelling Research Case Studies](https://blog.rodeo13.com/tips-to-create-compelling-research-case-studies) In B2B marketing, nothing builds trust like proof. When decision-makers are weighing options, a well-crafted case study ... [Keep reading >>](https://blog.rodeo13.com/tips-to-create-compelling-research-case-studies) - [Know-How](https://blog.rodeo13.com/topic/know-how) [To Gate or Not To Gate: Lead Generation vs Demand Generation in Insights](https://blog.rodeo13.com/to-gate-or-not-to-gate-lead-generation-vs-demand-generation-in-insights) B2B marketing isn’t a sprint — it’s a marathon. The buying journey can span anywhere from 10 to 18 months (or even longe... [Keep reading >>](https://blog.rodeo13.com/to-gate-or-not-to-gate-lead-generation-vs-demand-generation-in-insights) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Starting and Running a Successful B2B Podcast](https://blog.rodeo13.com/starting-and-running-a-successful-b2b-podcast) The first podcasts started over 20 years ago, right around the time when the first iPod was released. As the years went ... [Keep reading >>](https://blog.rodeo13.com/starting-and-running-a-successful-b2b-podcast) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Understanding the B2B Buyer Journey in 2025](https://blog.rodeo13.com/understanding-the-b2b-buyer-journey-in-2025) The buyer journey is the process that potential buyers go through, from becoming aware of their business problem to eval... [Keep reading >>](https://blog.rodeo13.com/understanding-the-b2b-buyer-journey-in-2025) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 Steps of Building a Brand with Thought Leadership in Insights](https://blog.rodeo13.com/5-steps-of-building-a-brand-with-thought-leadership-in-insights) Many companies utilize thought leadership to strengthen their brands in several ways, such as publishing articles in var... [Keep reading >>](https://blog.rodeo13.com/5-steps-of-building-a-brand-with-thought-leadership-in-insights) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Beating AI Anxiety: How Research Tech Founders Overcome Objections](https://blog.rodeo13.com/beating-ai-anxiety-how-research-tech-founders-overcome-objections) This post first appeared on the Insight Platforms blog. [Keep reading >>](https://blog.rodeo13.com/beating-ai-anxiety-how-research-tech-founders-overcome-objections) - [Know-How](https://blog.rodeo13.com/topic/know-how) [7 Reasons a Fractional CMO Will Propel Your Insights Business Forward](https://blog.rodeo13.com/7-reasons-a-fractional-cmo-will-propel-your-insights-business-forward) In the ever-evolving and saturated research industry, the need to stand out is more crucial than ever. For many research... [Keep reading >>](https://blog.rodeo13.com/7-reasons-a-fractional-cmo-will-propel-your-insights-business-forward) - [Know-How](https://blog.rodeo13.com/topic/know-how) [6 Ways to Make Sure Your Copy Focuses on the Right Things](https://blog.rodeo13.com/6-ways-to-make-sure-your-copy-focuses-on-the-right-things) In B2B marketing, it’s vital that your audience clearly understands what your brand offers to build trust throughout the... [Keep reading >>](https://blog.rodeo13.com/6-ways-to-make-sure-your-copy-focuses-on-the-right-things) - [Know-How](https://blog.rodeo13.com/topic/know-how) [4 Reasons Why Brand Consistency is Important](https://blog.rodeo13.com/4-reasons-why-brand-consistency-is-important) The market research industry is saturated. There are over 1500 agencies, platforms, and restech tools globally, so maint... [Keep reading >>](https://blog.rodeo13.com/4-reasons-why-brand-consistency-is-important) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 SEO Best Practices for Research Companies](https://blog.rodeo13.com/5-seo-best-practices-for-research-companies) Mastering the evolving landscape of Search Engine Optimization (SEO) and the strategic use of keywords has never been mo... [Keep reading >>](https://blog.rodeo13.com/5-seo-best-practices-for-research-companies) - [Know-How](https://blog.rodeo13.com/topic/know-how) [4 Crucial Steps to a Successful Launch](https://blog.rodeo13.com/4-crucial-steps-to-a-successful-launch) Whether you’re launching a new product or service, or entering a new market, one thing is certain: a well-drawn-out plan... [Keep reading >>](https://blog.rodeo13.com/4-crucial-steps-to-a-successful-launch) - [Know-How](https://blog.rodeo13.com/topic/know-how) [8 Ways to Make the Most of MRX Events](https://blog.rodeo13.com/8-ways-to-make-the-most-of-mrx-events) Industry events and conferences are valuable opportunities for networking, learning, and getting inspired. They can also... [Keep reading >>](https://blog.rodeo13.com/8-ways-to-make-the-most-of-mrx-events) - [Know-How](https://blog.rodeo13.com/topic/know-how) [7 Steps to Take to Differentiate Your Brand From Competitors](https://blog.rodeo13.com/7-steps-to-take-to-differentiate-your-brand-from-competitors) Market landscapes today are crowded and noisy. With offerings that often sound similar and everyone claiming to be the b... [Keep reading >>](https://blog.rodeo13.com/7-steps-to-take-to-differentiate-your-brand-from-competitors) - [Know-How](https://blog.rodeo13.com/topic/know-how) [6 Tactics to Come Up With Quality Content Ideas](https://blog.rodeo13.com/6-tactics-to-come-up-with-quality-content-ideas) You’ve probably experienced pouring countless hours into curating content just for it to flop with audiences. [Keep reading >>](https://blog.rodeo13.com/6-tactics-to-come-up-with-quality-content-ideas) - [Know-How](https://blog.rodeo13.com/topic/know-how) [How to Achieve Synergy Between Marketing and Sales in B2B](https://blog.rodeo13.com/how-to-achieve-synergy-between-marketing-and-sales-in-b2b) When two departments that share the same goal work in silos with little to no communication, serious problems can arise.... [Keep reading >>](https://blog.rodeo13.com/how-to-achieve-synergy-between-marketing-and-sales-in-b2b) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 Vanity Metrics in B2B and What to Measure Instead](https://blog.rodeo13.com/5-vanity-metrics-in-b2b-and-what-to-measure-instead) We’ve all been guilty of tracking metrics that are somewhat meaningless if you scratch a little bit below the surface. T... [Keep reading >>](https://blog.rodeo13.com/5-vanity-metrics-in-b2b-and-what-to-measure-instead) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 Types of Newsletters That Your Audience Will Want To Read](https://blog.rodeo13.com/5-types-of-newsletters-that-your-audience-will-want-to-read) Newsletters have been around for almost as long as emails and the internet itself. A staple in B2B marketing, e-mails ar... [Keep reading >>](https://blog.rodeo13.com/5-types-of-newsletters-that-your-audience-will-want-to-read) - [Know-How](https://blog.rodeo13.com/topic/know-how) [5 Ideas to Consider to Build Brand Awareness](https://blog.rodeo13.com/5-ideas-to-consider-to-build-brand-awareness) Brand awareness plays a crucial role in the success of any business. Building trust, credibility, and recognition among ... [Keep reading >>](https://blog.rodeo13.com/5-ideas-to-consider-to-build-brand-awareness) - [Know-How](https://blog.rodeo13.com/topic/know-how) [7 Steps to Nail Your Content Calendar for the Rest of the Year](https://blog.rodeo13.com/7-steps-to-nail-your-content-calendar-for-the-rest-of-the-year) You may have heard the phrase, “Content is king”. It's true. [Keep reading >>](https://blog.rodeo13.com/7-steps-to-nail-your-content-calendar-for-the-rest-of-the-year) - [Know-How](https://blog.rodeo13.com/topic/know-how) [The Dos and Don'ts of Creating Buyer Personas in Insights](https://blog.rodeo13.com/the-dos-and-donts-of-creating-buyer-personas-in-insights) Buyer personas are fictional representations of your ideal customers. They may seem like they belong in a Game of Throne... [Keep reading >>](https://blog.rodeo13.com/the-dos-and-donts-of-creating-buyer-personas-in-insights) - [Know-How](https://blog.rodeo13.com/topic/know-how) [Hitting the Nail on the Head: Refining Your Value Proposition and Messaging](https://blog.rodeo13.com/hitting-the-nail-on-the-head-refining-your-value-proposition-and-messaging) There’s lots of noise out there today. Markets are saturated and standing out is as difficult as singing a song without ... [Keep reading >>](https://blog.rodeo13.com/hitting-the-nail-on-the-head-refining-your-value-proposition-and-messaging) #### Walk away with a monthly digest of tips and best practices! Join other marketing professionals in insights and get exclusive content. 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