---
title: Insights Marketer's Branding And Marketing Handbook
description: In this 36-page guide, you’ll find some essential steps to build a strong foundation for your branding, marketing and thought leadership.
image: https://blog.rodeo13.com/hubfs/insight-marketers-handbook.png
---
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# Insights Marketer's Branding And Marketing Handbook
- Read time:
- Published August 6, 2024
In this 36-page guide, you’ll find some essential steps to build a strong foundation for your branding, marketing and thought leadership.
This is not an exhaustive guide (it would then run over 300 pages probably) but there are more resources scattered around these pages for you to dive into.
### Table of Contents:
Section 1: Branding
- Refining Your Unique Value Proposition
- Intro to Buyer Personas
- Buyer Persona Do's and Don'ts
- Brand Identity
Section 2: Inbound Marketing
- Your Blog & Content Calendar
- Recycling Your Content
- Downloadables
- Newsletters
Section 3: Thought Leadership
- Your Company Social Media
- Your Personal Social Media
- MRX Podcasts
- MRX Events
- Running Your Own Events
- PR
- MRX Publications & News Outlets
*[](https://blog.rodeo13.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKZ0V7qRwy20kAy8lfQeUDHuQBszAkW%2Bz%2BJUMWy7Td%2BZdNL0vsr0iFV4stvpq43%2F%2FyvADJ3%2B3uYsTUntE6rsIkk7t82jidJWv%2Baxjp%2BD4L%2B4fnTvpfpyY%2BfPAOICaaCUNbCBvhs2UA08FpL73bUE9mJtkbLWv4Hk09E2lnknKsRArdL9FG3GBz%2B3tz593E9zw7ofbUhvLTimIeDzKtKGdgq2yt4VQAUByieSTWtwFe5Yg%3D%3D&webInteractiveContentId=111552426232&portalId=27232903)*
[Norbert Sari](https://blog.rodeo13.com/author/norbert-sari)
CEO & Creative Director
Norbert (he/him) is a seasoned professional in the insights space. A creative at heart, his passion for brand strategy coincides with his knack for creative storytelling and it’s at that intersection where strategy & creative shop Rodeo13 was born.
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## More Insights & Reflections
[Know-How](https://blog.rodeo13.com/tag/know-how)
##### [Why We Stopped Trying to Track and Attribute Everything (And You Should Too)](https://blog.rodeo13.com/why-we-stopped-trying-to-track-and-attribute-everything-and-you-should-too)
Every leader and C-suite executive is longing for the same pipe dream: to look at a closed deal and ...
[Keep reading >>](https://blog.rodeo13.com/why-we-stopped-trying-to-track-and-attribute-everything-and-you-should-too)
[Know-How](https://blog.rodeo13.com/tag/know-how)
##### [8 MRX Podcasts to Add to Your Listen Queue](https://blog.rodeo13.com/8-mrx-podcasts-to-add-to-your-listen-queue)
There are two kinds of people out there: those who listen to podcasts regularly and those who don’t....
[Keep reading >>](https://blog.rodeo13.com/8-mrx-podcasts-to-add-to-your-listen-queue)
[Free Resources](https://blog.rodeo13.com/tag/free-resources)
##### [From Brain Dump to Content: a Checklist](https://blog.rodeo13.com/from-brain-dump-to-content-a-checklist)
Your researchers and founders are brilliant, but they are not copywriters. Their time is far too val...
[Keep reading >>](https://blog.rodeo13.com/from-brain-dump-to-content-a-checklist)
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