In this 36-page guide, you’ll find some essential steps to build a strong foundation for your branding, marketing and thought leadership.
This is not an exhaustive guide (it would then run over 300 pages probably) but there are more resources scattered around these pages for you to dive into.
Table of Contents:
Section 1: Branding
- Refining Your Unique Value Proposition
- Intro to Buyer Personas
- Buyer Persona Do's and Don'ts
- Brand Identity
Section 2: Inbound Marketing
- Your Blog & Content Calendar
- Recycling Your Content
- Downloadables
- Newsletters
Section 3: Thought Leadership
- Your Company Social Media
- Your Personal Social Media
- MRX Podcasts
- MRX Events
- Running Your Own Events
- PR
- MRX Publications & News Outlets
