Content is not single-use plastic. You don’t put all that effort into creating a great piece only to post it once and let it die a slow death on your blog page or social media profile. Producing content takes time, effort, and resources and it deserves more than 15 minutes of fame, not to mention a chance to bring ROI.

Enter: the Circular Content Economy™. Reusing content can not only save time but also provide a way to reach new audiences. It’s as easy as taking existing content and repurposing it in different formats, for example…

1. Turn Blogs into an Email

Emails deliver content directly to your subscribers' inboxes, ensuring that it doesn't get lost in the vast sea of online information. Take the 3 main takeaways of a blog piece and recycle them into an email. You can also add a personal POV or some extra content for exclusivity and build a stronger connection with your readers.

2. Turn Blogs into Carousels 

Carousels are a new creative and engaging way to repurpose content. Carousels condense the key points and visuals from a blog post into a series of images that can be clicked through as if they were slides. They started on Instagram but recently made their way to LinkedIn. It’s a great way to stop “the scroll”, tell stories, and let viewers delve deeper into your content. Tease longer content, list takeaways, create standalone content, or provide step-by-step instructions using the carousel format.

3. Turn Blogs into Infographics

Infographics are a great way to represent complex data and statistics in an easy-to-digest format. If you have blogs that contain information that can be presented visually, consider turning them into infographics. Use the blog’s main points to create a visual story that can be shared on social media or your website. Infographics are attention-grabbing and can be easily shared.

4. Turn Webinars into Videos

Webinars are a great way to engage your audience, but not everyone has the time to attend live. Repurpose your webinar content use the most interesting parts of the webinar and turn them into bite-sized videos to share on social media. Extra tip: always add subtitles - videos typically autoplay on mute in the feed.

5. Turn Podcasts into Short Clips

Extract key insights, valuable tips, or engaging moments from the original longer content and share these short clips on social media platforms. These bite-sized videos can serve as teasers, providing a glimpse into the podcast episode and entice viewers to seek out the complete content. 

6. Turn Whitepapers into Blog Posts

Whitepapers are a great way to provide in-depth information about a particular topic. However, they are lengthy and time-consuming to read. Use the most important points from the whitepaper to create a blog post that can be easily consumed and add key takeaways at the end.

The circular economy model works for content production too. Recycling marketing content is a great way to save time and money and reuse content for as long as possible. If you need help organizing your content into a content calendar, read our 7 Steps to Nail Your Content Calendar. And one last extra tip: use top comments from LinkedIn as the topic inspiration for your next blog post!