Let’s face it, insight marketers juggle a lot. From strategizing, creating content, managing stakeholders, and keeping everyone in the loop, their to-do list is never short. Luckily, there’s a whole stack of tools designed to make you work faster, smarter, and (dare we say) more enjoyably.
Here are 10 tools we love, grouped into project management, brainstorming & planning, and creative writing – plus one all-in-one powerhouse you’ll want to keep in your back pocket.
Project management tools
- Asana: It is an excellent choice for insight marketers who need to manage complex projects with many moving parts. You can use it for everything from project management and product launches to goal management and employee onboarding. Asana's AI Studio helps you streamline work by designing AI workflows. With over 300 integrations, Asana provides a clear, centralized view of who’s doing what and when, making it easy to see where your projects stand and ensuring your team stays on track.
Ideal for: Teams managing complex, multi-stage campaigns and projects that need a clear view of accountability and progress. - Trello
: If you like your project tracking simple, visual, and collaborative, Trello is your friend. Its card-and-label system makes it easy to map out projects – you can have different boards for projects or campaigns and as many lists and cards inside as you need. In each card, you can tag specific team members/stakeholders, outline tasks, comment, and share files, all in one tidy place, so you can ditch the 40-email-long “Just checking in…” threads. Bonus: integrations and automations that link seamlessly with the rest of your stack.
Ideal for: Marketers who prefer a highly visual, drag-and-drop system to track individual tasks and campaign/project phases.
- monday.com
: Much like Trello and Asana, you can think of monday.com as mission control. Its highly customizable boards let you build workflows to streamline tasks. It also has an AI “Sidekick” that can brainstorm ideas, organize boards, and even help with reporting, so you spend less time clicking around and more time thinking big.
Ideal for: Building custom workflows and dashboards for teams that need highly flexible and data-rich marketing project management.
Brainstorming & visual planning tools
- FigJam (by Figma): Remember those whiteboards we had in school? FigJam is an online version of those, except it never runs out of space or sticky notes. Perfect for creating a content calendar by distribution channel, mapping customer journeys, or planning a workshop in real time with your team. FigJam’s AI can sort notes into themes and summarize large amounts of data, making it faster to go from raw input to “Aha!” moments.
Ideal for: Facilitating real-time, collaborative brainstorming sessions and visualizing complex data like content calendars by distribution channel.
- Miro
: Another highly flexible online whiteboard platform, perfect for live collaborative work. Its template library – including frameworks for journey mapping, affinity diagrams, and research synthesis – makes it easy to get started. Miro's AI can automate the organization and summarization of large datasets. It can also quickly cluster sticky notes by keywords or sentiment and condense research findings into concise summaries, significantly speeding up the time it takes to get from raw data to actionable insights.
Ideal for: Collaborative brainstorming, data analysis, journey mapping, and workshop planning with a focus on flexible frameworks.
- Mural
: Similar to the tools mentioned above, Mural is another powerful, AI-powered digital whiteboard that allows teams to have engaging brainstorming sessions. It’s beneficial for journey mapping, research synthesis, and content planning, and allows for color coding, tagging, and commenting, which make it easy to spot what matters most. Its templates and flexible frameworks allow teams to iterate and restructure campaigns and projects as needed.
Ideal for: Teams in need of a powerful, AI-assisted tool with a vast library of templates to organize and analyze projects.
Creative writing & content creation tools
- Jasper
: An AI agentic platform that uses AI to speed up the content creation process. It helps you research, draft (including creation, planning, and building), and repurpose content – fast. You can build campaigns, generate first drafts, and pull marketing-ready copy at scale, then refine as needed. It also offers a library of over 100 apps designed to empower marketers to automate processes, with a generative AI that has marketing best practices built in.
Ideal for: Generating good quality, on-brand content and marketing copy at scale with built-in best practices.
- Magai
: You can view Magai as your writing buddy, allowing you to switch between multiple LLMs and AI agents to make drafting content easier. You can also manage multiple buyer personas without content blend as it retrieves nuances in each persona’s specific tone, pain points, and corresponding data set. It also allows team collaboration within project spaces.
Ideal for: Content teams managing multiple brands or personas who need to maintain distinct brand voices.
- Writesonic
: We will focus on Writesonic’s AI Article Writer, a tool designed for content creators and marketers to generate factually accurate, SEO-optimized articles quickly. Key features of the platform include real-time data integration, in-depth web and competitor analysis, and automated internal linking. It supports over 30 languages and can create new content from user-uploaded documents.
Ideal for: Quickly generating long-form, SEO-optimized, and fact-checked articles based on competitor and web analysis.
Disclaimer: while we believe that AI has its place in the ideation/content creation process, we also firmly believe that it only takes the work 50% there. We as insights marketers have to put in the other 50%: rewrite parts to make it sound human, add in some wit, flair, and unique tone of voice, and round it up into valuable content.
The all-in-one powerhouse
- Notion
: If you're looking for one platform to run your projects, store assets, share updates with clients, and keep your team synced, Notion delivers. Notion is a world in itself, and it can be completely tailored to your needs – you can consolidate projects, documents, calendars, share specific pages with clients, and much more. Notion's AI includes multiple LLMs that can help with tasks like summarizing meeting notes, drafting content, or translating text.
Ideal for: Teams seeking a single, highly customizable workspace to consolidate project management, knowledge bases, and team documents.
The right tools don’t just save time – they give you space to focus on the insight work that actually moves the needle. And with AI increasingly baked into these platforms, they’re getting faster, smarter, and more indispensable by the day.
If you are too busy and need a helping hand when it comes to marketing, more than just a tool, we can help!